Civil War Era Social Marketing
It seems like today, every good company must use some elements of social marketing. I just didn't know that this was also common practice ~150 years ago!
As you can see from the Marine's recruiting poster during the American Civil War, even back in 1851, they put some good marketing practices to use.
Tell a friend: $2 (a week's pay for a private) bonus for bringing a friend.
Repeat customer bonus: $2/month more if you survive & stay enlisted each year.
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