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Kodak: An Obit?
GoPhoto Blog

Kodak: An Obit?

Everything must change. And, so it goes, that Kodak, after nearly a century of rightful dominance, is falling. But, will today's titans (Apple, Google, Facebook) claim a legacy as strong as Kodak's? Let's talk a bit about that legacy with the respect it deserves.

But first, in case you didn't already know: Kodak has sold their online photo management site to Shutterfly. Kodak is attempting to sell off many of it's patents. Kodak is even exiting the digital camera business! Even after Kodak invented the digital camera!

So, it seems like Kodak is almost done with a painfully slow death. But, kids today don't appreciate all that Kodak has done. It dominated the entire 20th century, from start to finish, by transforming how nearly every human sees their world. The memories you have from your life, which define you as a person, are ~90% from Kodak pictures, & 10% from your fuzzy memory. This is no small claim, & company's today can't make similar claims, as most of what's done today are smaller, more incremental steps.

From the introduction of the Brownie in 1900, which brought, for the first time, the ability for middle class people to capture every day life, to the spectacular quality of Kodacrhome slides. If you were alive in the 1950's through 1970's, I bet your entire life at that time is captured on either Kodachrome or Ektachrome.

Speaking of 35mm slides, if you haven't seen Mad Men's homage to the Carousel, spend 3 minutes watching this and come back after telling your spouse you were just cutting a few onions.

So, they were leaders for a surprisingly long dynasty, (~1900-1990). Spanning the era's before, during, & after entire other industries were invented & obsoleted (like VHS and 8mm). Almost no other brand has been as influential & valued by families & done so for 3+ generations. Will Apple, Facebook, Google, & other of todays leading companies still be relevant in 2080?

So, I really respect & honor Kodak, their accomplishments & legacy. But, it's time to move on. They have. We should. It's time go "go digital". It's so much easier to share digital photos. (Even if it might at times seem harder for you to go digital, it's the way your kids & grandkids are sharing, so if you want them to see their family legacy, you need to get it to them digitally.)

GoPhoto is here to help. We have a full photo scanning service to make this transition EASY. Get those old 35mm slides to us, and let us bring your family's legacy forward to last even longer than Kodak's.

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